Projects
2026
Creative Director
Overview
For 313 Day, I designed the custom chain given away as part of the game-day promotion at Little Ceasars Arena. Featuring a rhinestone basketball, Ally branding, and details inspired by the Pistons' Statement Edition uniform, the piece celebrated the partnership while paying tribute to Detroit's iconic area code.
Key Notes & Results
4th Annual 313 Day Chain Giveaway.
3,130 chains produced and given away on March 13th, 2026.
Produced over 20K impressions on Detroit Pistons social channels.
313 Day Chain Giveaway
Ally x Detroit Pistons
Ally x Detroit Pistons
Custom Hat Press Station
2026
Experiential Activation Lead
Overview
Conceptualized the activation, managed on-site execution, and supported the design process for a 313 Day hat patch station at Little Caesars Arena. The experience celebrated Detroit culture through three custom patches co-branded with Ally, allowing fans to select their preferred design and personalize either a black or royal blue hat.
Key Notes & Results
Produced more than 400 custom hats for fans and Ally customers.
Offered exclusive customization plus-ups for Ally customers, creating an added layer of personalization and exclusivity.
Offered exclusive customization plus-ups for Ally customers, creating an added layer of personalization and exclusivity.
"Gold Rush" Game
Winthrop Men's Basketball
2023
Game Presentation & Marketing Lead
Overview
For Winthrop’s January 18 matchup against UNC Asheville, I helped bring the Gold Rush Game to life by creating a unified fan experience around one of the university’s signature colors. Sponsored by Penn Station and nationally televised on ESPN2, the game offered an important national spotlight for Winthrop and mid-major college basketball. Gold shirts inspired by the men’s basketball team’s newly debuted uniforms filled the arena, creating a strong visual identity and showcasing the energy and passion of Winthrop students and fans.
Key Notes & Results
Highest attended game in 2023-24 Winthrop men's basketball season
1 of 6 sponsored promotional games throughout the 2023-24 season
Assisted in driving a 28% increase in men’s basketball ticket revenue
2022
Creative Director
Overview
For the 2022 State Farm Champions Classic, I conceptualized a player walk-in wall celebrating the event’s history through standout performances from past stars. The design connected current players to the legacy and prestige of the programs and athletes who helped define the event.
Key Notes & Results
Highlighted eight past State Farm Champions Classic participants who went on to play in the NBA.
In-arena signage was shared across Michigan State, Kansas, Kentucky, Michigan, and Duke men’s basketball social media accounts, extending the signage's reach beyond the venue.
Social media countdown series leveraging former players’ jersey numbers to celebrate their impact and build anticipation for the event.
Champions Classic
"He Was Here" Campaign
2023
Creative Director
Overview
For the 2023 ESPN Events Invitational at ESPN Wide World of Sports, I developed game scripts for all 12 tournament games, supported bracket development, created artwork for billboards and other promotional assets, and coordinated halftime entertainment.
Key Notes & Results
Leveraged players, coaches, team storylines, and holiday-week activities to promote the tournament and support year-over-year ticket sales growth.
Introduced individual player headshots into player introductions for the first time in tournament history, enhancing player recognition and fan awareness throughout the event.
Created and managed social content before and throughout the tournament, building event awareness and capturing key moments in real time.
ESPN Events Invitational
2023 Basketball Tournament